Product
In 2025, the COB LED industry will face a series of new challenges, which can be summarized as follows:
Intensified market competition: Competition in the COB LED field has shifted from simple scale expansion to in-depth development of the industrial chain. Competition among leading companies is not only reflected in scale, but also in technology reserves and industrial chain integration capabilities. Mastering core technologies and extending upstream will become the key. With the increasingly fierce market competition, companies need to continuously improve their core competitiveness, strengthen technology research and development and innovation to cope with competitive pressure from all sides. At the same time, by optimizing the layout of the industrial chain, improving resource utilization efficiency, reducing costs, and enhancing the market competitiveness of enterprises.
Accelerated technological iteration: The rapid development of MiP LED technology and large-scale expansion plans have gradually narrowed the cost difference between COB and MiP, and may even be reversed in some product lines. This technological iteration and cost reduction will pose new challenges to the COB LED industry. Faced with this situation, companies need to pay close attention to technological trends, adjust product research and development directions in a timely manner, actively introduce new technologies and equipment, and improve production efficiency and product quality. At the same time, strengthen cooperation with scientific research institutions, universities, etc. to jointly promote technological innovation and industrial upgrading.
Changes in market demand: The adjustment cycle of the domestic real estate market has led to saturation of market demand, intensified stock competition, and serious "involution" phenomenon. At the same time, trade frictions and barriers in the international market have also restricted the export of Chinese lighting products, forcing domestic companies to adjust their strategies and even consider capacity migration. In order to cope with the challenges brought about by these changes in market demand, companies need to have a deep understanding of customer needs, accurately position the market, and develop products that meet market demand. At the same time, actively expand overseas markets and seek new growth points. In addition, market share can also be increased by improving brand image and optimizing marketing strategies.
Competition in emerging technologies: The development of Mini/Micro LED technology and capacity expansion plans have made COB LED face more intense competition in the high-end market. For example, Unilumin Technology plans to expand the capacity of Mini/Micro LED from 3000KK/month at the beginning of the year to 10000KK/month, further squeezing the market space of COB LED. In this case, companies need to increase their R&D investment and continuously launch innovative products and technical solutions to meet market demand and maintain competitive advantages. At the same time, they also need to strengthen brand building and marketing efforts to enhance brand awareness and reputation so as to attract more customers to choose their products or services.
Solution:
Technological innovation: Enterprises should continue to increase R&D investment in new technologies such as MiP, reduce costs and enhance product competitiveness through technological innovation. For example, companies such as Nationstar Optoelectronics and Dongshan Precision are leading the industry through technological upgrading. In addition to the above companies, other manufacturers should also actively explore new technical paths and methods to improve their own technical level and innovation capabilities to better adapt to market changes and development needs.
Scale effect: Reducing costs by expanding production capacity and achieving economies of scale is a very important aspect and one of the goals pursued by many companies. For example, it is expected that by 2025, the planned monthly production capacity of COB may reach 80,000 square meters, and the number of manufacturers involved will also double. This means that the field will usher in a round of rapid development in the next few years, and it will also bring new opportunities and challenges to the entire industry! Therefore, all relevant companies should seize this opportunity to actively expand production scale, increase market share, and maximize their own value!
Industry chain optimization: In order to better cope with various problems and risk challenges that may arise in the future, each company should also focus on optimizing its own industrial chain structure, improving overall operational efficiency and reducing production costs! Specifically, this goal can be achieved through supply chain integration, such as selecting high-quality suppliers to establish long-term and stable cooperative relationships to ensure the stability of raw material supply; in addition, advanced technologies such as big data and machine learning can be used for data analysis and prediction to more accurately schedule production and further improve production efficiency and quality control!
Market adaptation: How to quickly respond to and adjust strategies in the face of a changing market environment is particularly important! To this end, all companies should always pay attention to the changing dynamics of market demand and promptly adjust the direction and strategy of their products and services to meet the actual needs of consumers; at the same time, they should also be good at using various new technologies such as artificial intelligence (AI) and the Internet of Things (IoT) to improve the intelligence level of products and user experience, thereby winning more users' favor and support! Efficiency and quality.